Ralph LaurenBorn in 1939 in New York of Jewish decent, Ralph Lauren, his last name being changed from its original form of Lifshitz, began his designing carreer at an early age. Officially creating the Polo brand in 1968, Lauren created a trademark which is known world wide with the emblem of a man playing polo. Starting out as just deigning ties, the collection spread to Ralph Lauren Home, Fragrence, and beyond. The approximate worth of his company is about $900 million. The key element of Lauren's designs and their effects on American fashion was the classy yet distinct manor in which they could be identified. The cotton polo, first originated in 1972, was the gateway to a defining look of generations among with the brand itself. The company had enough popularity to immediately take the idea of a simple collared dress shirt and tweak little parts of it to appeal to the masses. This naturally was aesthetically pleasing to the eye and brain-here was a polo shirt represented by a brand which had "Polo" in the name. Over the course of the decades leading up to the turn of the century, Lauren expanded his line into athletic wear, and pioneered into the denim/pant part of the fashion world, creating a dressy, yet everyday pair of pants that appeal to business men and the more hands on.
"My clothes are all about a mood and style I like—such as tweed jackets. It's all about creating a dream I'd want for myself." Lauren, like many other inspired desires use what they admire and run with it. For him it is the integrity of a polo player and the bright colors which go along with such victory. "I felt that polo represented an international sport. It was a little more sophisticated." The Polo name still continues to grow and invent new collections while still staying true to its authentic design. The worldly influence continues to affect the fashions of the current years, incorporating international culture with athletic use as an everyday staple need-something American's crave. |